Atticus Franchise
  • Who We Are
  • Our Values
  • Team
  • Portfolio
    • Past Investments
    • Current Investments >
      • Massage Envy
      • Sonic Drive-In
  • Careers
    • Corporate
    • Massage Envy
    • Sonic Drive-In
  • Contact Us

Get To Know Us

Who We Are

Founded in 2015, Atticus Franchise Group is an Atlanta-based private equity firm focused on consumer and retail companies, with a specialization in franchised and multi-unit business models.   At Atticus Franchise Group, we believe the best way to create value is to form a close partnership with outstanding operating executives and bring resources to the table to form a smarter room.  Atticus Franchise Group prides itself on being a trusted partner for all stakeholders to share in the growth and success of our businesses, this includes for our employees, customers, strategic partners, service providers, management teams and shareholders.

Our Name

Atticus Franchise Group was named after Atticus Finch, in the novel “To Kill a Mockingbird”. Atticus, who was a lawyer, was respected and admired by his peers for being fair, flexible and steadfastly honest. When faced with tough decisions, he exemplified penetrating intelligence, calm wisdom, exemplary behavior, and absolute consistency. Atticus represents morality, reason, positivity, and brings out the best in other people. Atticus Franchise Group’s investment style, core values, and business philosophy are meant to exemplify the traits and qualities that Atticus Finch embodied throughout the novel.
Picture

Our Philosophy

Focused: Franchisee Portfolio Investments & Emerging Brands in the U.S. : Restaurant, Consumer and Business Services
Growth Capital and Support to Drive Growth: Atticus prefers that growth capital goes towards add-on acquisitions, G&A growth, technology upgrades, and new store expansion. Atticus looks to professionalize, modernize and enhance all aspects of operations.
Value-Add: Leverage relationships with Advisory Board, lenders and strategic partners.
Flexible: Atticus remains flexible to look at compelling opportunistic transactions that leverage the team’s capabilities and relationships.
​
Aligned: Atticus invests alongside their capital partners.
"Success is not final; failure is not fatal: It is the courage to continue that counts."
​- Winston S. Churchill

Connect With Us:

  • Who We Are
  • Our Values
  • Team
  • Portfolio
    • Past Investments
    • Current Investments >
      • Massage Envy
      • Sonic Drive-In
  • Careers
    • Corporate
    • Massage Envy
    • Sonic Drive-In
  • Contact Us